Aminolabs Group invests in a state-of-the-art sport and functional bar factory in Croatia as well as in a German sport nutrition business
Hasselt, 12 July 2017: Today, Aminolabs Group, a leading producer of sport nutrition and health supplements based in Hasselt (Belgium), has agreed to enter in a strategic partnership with Atlantic Grupa, a leading Croatian food company.
The agreement includes that Atlantic Grupa will focus on the marketing, innovation and sales of its well-known brands (Multipower, Champ and Multaben) while Aminolabs Group will invest in a state-of-the-art sport and functional bar factory in Nova Gradiska, Croatia, as well as a German sport nutrition business in Bleckede, Germany.
As a result of this investment, Aminolabs Group will gain a strong production capability in bars addressing the growing demand for convenient sport nutrition and healthy snacking. The bar facility offers a wide range of possibilities through its extrusion and slab forming technology. Aminolabs Group will be able to develop and produce multi layer bars consisting for example of fruit or paste with inclusion of dried fruits, nuts finished with highly appealing decorations. Bars can be high in protein (more than 50% in protein) as well as low fat or low carb. The powder facility in Germany will allow Aminolabs Group to service the German market more effectively.
This investment demonstrates Aminolabs Group's continued commitment to become a leading one-stop-shop for sport nutrition and health supplements.
The completion of this strategic partnership is subject to approval by the competent competition authority.